The one-day virtual conference, which is free to attend, will showcase how businesses can adopt connected packaging to create engaging customer experiences, gather valuable first-party data and drive increased sales. Attendees will gain insights into the evolving landscape and discover new strategies to enhance their brand’s competitiveness in our digital world.
The Global Connected Packaging Summit 2024 will feature thought-provoking discussions and presentations from Ivan Gonzalez CEO at Recycl3r, Thomas Vollmuth head of brand owner management at Koenig and Bauer, Gavin Ger CEO and founder at Laava, and Mohamed Bassyouny business development manager at SIG.
Other speakers include Steve Wardle, senior manager, design operations & process at Kellanova, Rachel Sheldon, sustainability & innovation manager UK & IRE at Greiner Packaging, Gregor Murray, digital commerce global at Digital Commerce Global, Alice Rackley, CEO at Polytag and Katie Livesley, managing partner digital display at Dentsu UK.
The speakers will share insights and expertise on key topics including QR codes, NFC, RFID, AR, AI, sustainability, reuse, innovative packaging approaches and how to effectively implement connected packaging. With more speakers to be announced in the next few weeks, attendees will also have the opportunity to network with a diverse range of industry professionals.
Last year’s event saw over 400 attendees including brands such as SIG, Kelloggs, Amazon, Tetra Pak, Danone and The PackHub. Attendees this year include Tetra Pak, Nestle, SIG, Laava, Recycl3r, Amazon and Greiner Packaging among others.
According to the research from Appetite Creative’s third annual connected packaging survey released earlier this year, found sustained interest over the last 12 months with 82% of those surveyed stating they have used connected packaging, compared to over four-fifths (81%) from the survey released in 2023 and over half (54%) in 2022.
The conference will be presented by Jenny Stanley, managing director at Creative technology studio Appetite Creative. As technology continues to shape our experiences and behaviours, Stanley will help attendees explore the value connected packaging can deliver across meaningful, unique and personalised customer engagement.
“We’re pleased to once again host the Global Connected Packaging Summit and welcome a wide range of experts to share their invaluable perspectives on the future of connected packaging and its impact on consumer engagement and brand experiences. Our recent research shows the perceived value of data collection through connected packaging rising, especially in the context of the imminent demise of third-party cookie data. I’m looking forward to uncovering new ways brands can tap into this evolving technology,” said Stanley.